Archive for the ‘Must Read’ Category

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How Can I Speed Up My Website

All this week, I’ve been dealing with an inexplicably slow-loading website. We’ve finally got it up to speed. Here’s our in-house checklist…

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Is It Time to Go Mobile?

You know browsing on tablets and mobile devices is growing at a rapid pace. Here’s how to tell if it is time to create a mobile-optimized website for your online store…

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Lights, Camera, Action: Tips For Effective Video Marketing

Are you hungry to market your product with video marketing? You can spread the word about your product or service using video quite quickly. By using video marketing you can grow your brand and gain the trust of your target audience.

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The Right Way to Buy Domains

We all do it- we go to GoDaddy.com or NameCheap.com to see if a domain is available. If it is, we snatch it up and sit on it… often doing nothing. There’s a right way and a wrong way to accumulate domains.  Here’s how to do it the right way and set yourself up for success…

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7 Steps to Managing Your Online Reputation

Many customers prefer to do background research on an online company before they purchase. They often search for branded terms and company names, coupled with words like “reviews” or “complaints”. If you have unfavorable content that shows up in these searches, such as unsatisfied customers posting their stories online, this can quickly become a problemRead more…

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How To Create Your Own Infographics

Infographics are a great way to linkbait for a variety of reasons. First off, since they don’t require any text, you can use them in multiple areas without impacting your search engine optimization negatively. Also, infographics have been shown to attract the attention of potential linkers and traffic much more efficiently than articles because peopleRead more…

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How to Improve Shopping Cart Conversion

Product pages are designed to sell a visitor a particular item. However, once your visitors click that “Add to Cart” button, a customer’s entire mindset changes. As the retailer, you also have to switch modes, and shift from selling them a product, towards selling them on your business.  Here’s how…

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Revenue Boom Tip #4- Email Marketing

Most marketers or small business owners refuse to email promotions to their customers due to a paralyzing fear of being spammy. However, by ignoring the opportunity to market to your existing customers, you’re leaving a massive chunk of revenue on the table. Here’s how to effectively market to your existing customers…

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Revenue Boom Tip #3- Expand Your Product Line

Our Revenue Boom series is all about the quickest, easiest ways I’ve found to increase your bottom line. So far we’ve gone over an abandoned cart series and adding your products to Amazon. Now, my third tip to expand your online store is increasing your product line.  Here’s how…

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Revenue Boom Tip 2- Selling on Amazon

Most store owners and internet marketers see Google as the beginning, middle and end of their customers and web traffic. However, if you’ve refused to sell your products on Amazon, now is the time to try. Amazon is quickly becoming the go to search engine for people looking to buy, and it is your jobRead more…